Where we source from
We bring in long-life foods that are hard to find locally. We buy them exclusively within the European Union, from suppliers we have experience with.
We buy only within the European Union
Every product you find here was bought from a supplier established in one of the EU member states. We don't order shipments directly from overseas, nor do we import goods outside regular distribution channels.
The reason is simple: a food product that enters the EU officially has an importer. The importer is responsible for it, keeps the paperwork, and the goods can be traced back to the batch. With a shipment from elsewhere, nobody handles that, and if there's a problem, there's nobody to turn to.
Where our goods come from
Our suppliers are based in these countries:
- Netherlands
- Germany
- Austria
- Slovakia
- Czechia
The Netherlands and Germany are Europe's main gateways for Asian food — the big importers are based there, and most of the brands you know from their original packaging enter Europe through them. From Slovakia, Austria, and Czechia we round out the range and handle quick deliveries.
How we choose suppliers
A new supplier doesn't come on board overnight. Before we start buying from them regularly, we want to know that:
- they're an established trading partner with a traceable history, not a one-off resale,
- they supply documents and origin information with the goods, so both the manufacturer and the batch can be traced,
- they deliver repeatedly and in consistent quality — with long-life foods, reliability matters more than the lowest price.
Country of origin and supplier's country are not the same thing
Most of our range is made in Asia — Thailand, Japan, Korea, Vietnam, China, India. That's the food's country of origin, and you'll find it on the packaging. The country we list above is something else: it's where we import the goods from, i.e. where our supplier is based.
We mention it because it's easy to mix up. Rice noodles from Thailand bought from a Dutch importer are still Thai noodles — they just didn't reach us by ship, but by truck from Rotterdam.
What's in it for you
Goods intended for the European market carry consumer information in a language you understand — ingredients, allergens, nutrition facts, best-before date, and details of the manufacturer or importer. On imported foods it's usually on a Czech sticker; the original description on the packaging stays.
If you're unsure about ingredients or allergens, write to us before you order. We'll look at the actual packaging of what's in stock and answer based on that — not the catalog.